Nokia
Taking the world to dark places to discover a new satnav product
Despite being one of the world’s leading tech brands at the time, Nokia had very little stock in the satnav arena. So they really needed to break the mould to successfully launch the Nokia 500.
I collaborated with ad agency Fallon to create 'The Black Box' interactive experience. At its heart was a dark, David Fincher-esque film filled with riddles which participants had to solve to unlock the next scene. As a campaign, it was truly groundbreaking for the sat nav market but equally for Nokia as a brand.
HSBC
Demystifying doing business with the world's new No.1 currency
To mark China's Renminbi becoming the world's most traded currency, I led the creation of an integrated campaign for HSBC. The aim was to distribute the huge wealth of insight on trading in Renminbi that HSBC held in more engaging and effective ways. The campaign incorporated everything from digital out-of-home, interactive banner ads, and video-rich digital platforms, to internal comms and live data displays.
National Rail
Bringing continuity and clarity to the UK's complex rail network
I initially engaged with Nation Rail to do a few small amends to their enquiries website - one of the most used sites in the UK. Those amends quickly spiralled into a complete refinement of the site and development of 6 new digital platforms. Over the course of 2 years, I changed the face of this most prominent digital service bringing a range of different digital products together as a cohesive suite.
City of London
Meeting all the different needs of The City's residents and visitors
The sights and sounds of the City of London draw millions of visitors every year from across the globe. The City is also full of residents and businesses who need access to local services. The redesign of the City of London website, which I led from concept through to delivery, had to deftly balance all these different needs and be ready in time for London's biggest ever party - the 2012 Olympic Games.
Honouree
USFL
Putting NFTs at the heart of gridiron's newest spring league
USFL was launched in 2022 backed up with a wealth of Web3 assets and engagement. I lead the design of a platform which enabled fans to claim free NFTs and POAPs from live games, as well as collect, manage, and sell tokens of USFL teams, players and coaches. The platform also enabled owners to track and access utilities and perks attached to each of their NFTs and anticipate future drops.
The main entry point from theusfl.com for new NFT customers
Selection of mobile view screens
A step in the purchase path for a Team Token NFT
The main entry point from theusfl.com for new NFT customers
Emirates NBD
Helping customers get more from their credit cards
Emirates NBD is the UAE's biggest and most respected bank. It offers a large range of credit cards with varying rates, services, offers, and benefits attached. Those features aren't always easy to understand or access, so I was brought in to lead the development of a proof-of-concept for a new product brand and app. As well as leading brand and UI/UX design of the initial product prototype, I was also heavily involved in proposition development and service design.
Splash and signup screens for the PoC application
Wires from core user flows
Part of the process to identify core user needs and desires against which to build the app
Splash and signup screens for the PoC application
SXSW
Enabling festival artists to mint and sell NFTs to their fans
In my first foray into the wild world of Web3, I was tasked with creating an NFT marketplace platform for one of the world's most iconic festivals - SXSW. It featured two separate portals - the first for artists to create, upload, and manage NFTs of their work and the second for fans to browse and buy those NFTs. Thanks to my extensive Web2 background, I was able to create a platform that worked for both Web3 natives and novices alike.
Interface for SXSW artists to upload the NFTs for sale
Marketplace microsite designed to seamlessly join with the existing SXSW website
NFTs that prove you were really there
Interface for SXSW artists to upload the NFTs for sale
Loql
Empowering local communities to tackle pressing economic and environmental challenges
Loql is a not-for-profit startup that helps small retail and hospitality businesses to compete in a complex and costly landscape through digital tools and physical infrastructure. I developed the entire brand from scratch as well as being responsible for all UI/UX design, copywriting and content creation across four platforms that catered to both businesses and customers.
Platform that allows local stores to sell goods online more easily and affordably
Selection of mobile screens from the customer's journey including MyLoql account
Template for stores to advertise online ordering via Loql
Platform that allows local stores to sell goods online more easily and affordably
Payouts
Helping Web3 projects to better manage on-chain income
Payouts gives Web3 projects the power to create bespoke income splits between members and pay them securely in fiat currency. I developed the entirety of the Payouts brand based around a series of next-dimension PFP-style characters. I also designed the entirety of the platform itself, along with all the content, comms and merchandise needed to launch and promote the product.
The application in use on the go
The core features of Payouts explained
Social post visual announcing partnership with Polygon Studios
The application in use on the go
Premier Inn
Leading design and creative at the UK's largest hospitality brand
Over the course of 5 years at Premier Inn, I crossed the path of pretty much every design and creative challenge going.
I lead the complete overhaul of all digital channels from responsive websites to mobile apps to kiosks and interactive TV.
I oversaw a refresh of the entire brand from first click through to checkout. I built a 12-strong internal team and consulted on everything from doorhandles to door drops. I even got to transform an airport terminal footbridge into a 150m long immersive brand experience.
Selection of screen from a complete redesign of the Premier Inn app
Integrated campaign across web, social, PR, eCRM and in-site to support TV brand campaign
Converting a 100m long raised walkway at Heathrow T4 into a brand experience using coloured vinyl film
Selection of screen from a complete redesign of the Premier Inn app
McVities
Adding a healthy dose of 'squee' to a whole product range
The McVities Sweeet™ masterbrand - developed by Grey London - was a collective of cute animals bursting from packs of biscuits to evoke the feeling of opening a packet or biscuits. I took this above-the-line concept and evolved it into an integrated campaign. This involved a suite of innovative interactive digital ads, a brand new responsive website, and a range of shareable digital delights such as web browser mouse-pointer plugins and personalised videos to send to friends via social channels.
Blockamp
Giving anyone the power to share rich Web3 content anywhere
Blockamp is a Vimeo-style video player that can be embedded into any website to showcase any on-chain content. Behind it sits a platform where users can create multi-chain, multi-format playlists of NFTs to share as they wish. I designed the entirety of the brand from the platform and player through to communications, branded content, and merchandise.
Explore screen from Blockamp.tv in desktop view
Section from the landing page which promotes Blockamp to new users
Blockamp.tv 'Watch in Web3' decal sticker
Explore screen from Blockamp.tv in desktop view
Best of the rest
A taste of some of the other projects and brands I've lead design and creative for over the years.​​
A new website for Business Link to better support UK businesses
Interactive experience for prospective customers to launch the new Range Rover
DealerPortal platform that enabled car dealers to more efficiently manage their AutoTrader listings
A new website for Business Link to better support UK businesses