Premier Inn
Leading design and creative at the UK's largest hospitality brand
Over the course of 5 years at Premier Inn, I crossed the path of pretty much every design and creative challenge going.
I lead the complete overhaul of all digital channels from responsive websites to mobile apps to kiosks and interactive TV.
I oversaw a refresh of the entire brand from first click through to checkout. I built a 12-strong internal team and consulted on everything from doorhandles to door drops. I even got to transform an airport terminal footbridge into a 150m long immersive brand experience.
A virtual room tour for trade shows created to replace costly physical room mockups
Integrated campaign across web, social, PR, eCRM and in-site to support TV brand campaign
Converting a 100m long raised walkway at Heathrow T4 into a brand experience using coloured vinyl film
A virtual room tour for trade shows created to replace costly physical room mockups
Blockamp
Giving anyone the power to share rich Web3 content anywhere
Blockamp is a Vimeo-style video player that can be embedded into any website to showcase any on-chain content. Behind it sits a platform where users can create multi-chain, multi-format playlists of NFTs to share as they wish. I designed the entirety of the brand from the platform and player through to communications, branded content, and merchandise.
Visual used to launch the Blockamp player for use within Wix
Brand colour palette
Blockamp.tv 'Watch in Web3' decal sticker
Visual used to launch the Blockamp player for use within Wix
Nokia
Taking the world to dark places to discover a new satnav product
Despite being one of the world’s leading tech brands at the time, Nokia had very little stock in the satnav arena. So they really needed break the mould to successfully launch the Nokia 500.
I collaborated with ad agency Fallon to create 'The Black Box' interactive experience. At its heart was a dark, David Fincher-esque film filled with riddles which participants had to solve to unlock the next scene. As a campaign, it was truly groundbreaking for the sat nav market but equally for Nokia as a brand.
Loql
Empowering local communities to tackle pressing economic and environmental challenges
Loql is a not-for-profit startup that helps small retail and hospitality businesses to compete in a complex and costly landscape through digital tools and physical infrastructure. I developed the entire brand from scratch as well as being responsible for all UI/UX design, copywriting and content creation across four platforms that catered to both businesses and customers.
