Portfolio

My work

To give you a flavour of what I do, here are some of my favourite pieces of work.

ZIP by Premier Inn

BRAND  |  ENVIRONMENT

Developed from scratch over the course of 2 years, ZIP is Premier Inn's revolutionary new super budget hotel. Small on size and small on price, it fills a screaming need for low cost but reliable accomodation.


I lead its creative development from the very start encompassing everything from branding to comms to environments and even operations. There's not an inch of this amazing new brand that I haven't overseen.


It was amazing to be given such a unique opportunity to completely craft a consumer brand from end to end.   

McVities Sweeet

INTEGRATED CAMPAIGN

What's even better than videos of cute puppies or kittens? Cute puppies and kittens you can play with and send to your friends (digitally, at least). I took the new McVities Sweeet masterbrand campaign - essentially a collection of cute animals bursting from packs of biscuits - from TV to full integration with this huge body of work.


It not only involved developing a suite of highly inovative interactive digital ads but also a completely new responsive website and a range of shareable digital delights such as cat paw mouse pointer plugin and personalised snuggles you can send via Facebook or Twitter.


It was all so sweeet.

Premier Inn Project Runway

EXPERIENTIAL  |  ENVIRONMENT

Sometimes great creative opportunities are put on a plate for you. Other times you have to make them yourself. This was far more the latter. The Studio was given the brief of 'branding' a new walkway tunnel from Heathrow T4 to our new flagship hotel. The problem was it wasn't exactly the epitome of a Premier Inn welcome - 150m of white metal box on stilts with twists and turns that made it impossible to tell how long you had left to walk.


Our solution was to add helpful little snippets of welcome all along the walkway but also to bathe it in a kaleidoscope of colour using low-cost vinyl transfers over the semi-transparent panels of the walls.


The end effect was transformational and turned a dull walk into an energising experience.

National Rail Enquiries

DIGITAL PRODUCT  |  BRAND

When a client with huge potential lands on your desk you have to seize the opportunity - even if what you're being asked to do is pretty insignificant.


I initally picked up a few odd-job amends briefs for National Rail Enquiries' website having joined the agency just after an inital redesign. Those small amends quickly gave way to re-fining the whole site and developing not one but six shiny new platforms from mobile web to tablet apps to experimental Windows 8 apps. Over the course of 18 months, I completely changed the face of one of the UK's most used services.


It got to a point where they asked me to develop new brand guidleines for them as the digital brand was now leading everything else. It was my first taste of truly end-to-end experience and brand design and I loved every second of it.

NRE website and apps
NRE website and apps
Redesign of NRE website and launch of first ever mobile/tablet apps
NRE homepage
NRE homepage
Redesigned homepage of nationalrail.co.uk - pne of the UK's busiest pages
NRE iPad app home screen
NRE iPad app home screen
Home screen of NRE iPad app featuring editorial content and offers
NRE journey tracking/planning
NRE journey tracking/planning
Journey tracking and location planning within NRE iPad app
NRE iPad app tickets
NRE iPad app tickets
Ticket purchasing within NRE iPad app
NRE iPhone and Android apps
NRE iPhone and Android apps
1st generation NRE iPhone and Android apps - 5 million+ downloads
NRE Windows 8 app homescreen
NRE Windows 8 app homescreen
Homescreen for NRE Windows 8 app - one of the very first W8 apps and star of the TechEd Europe show
NRE Windows 8 app stations
NRE Windows 8 app stations
Stations screen of NRE Windows 8 app

Premier Inn 360° VR

EXPERIENCIAL  |  DIGITAL PRODUCT

To attract new business customers to sign up for a corporate account and use their hotels, Premier Inn regularly shows at Business Travel Show - the UK's largest b2b travel show.


Traditionally their stands would feature a mock-up room to give attendees a true feel for the product. Unfortunately the high costs of having enough space to do so became untenable. We we're challenged to come up with an alternative way to allow people to experience our rooms.  


Our solution was to develop a full VR room and hotel experience for both Premier Inn and hub by Premier Inn. The appeal of the headsets was obvious - it was a real draw to anyone walking past. But the real impact came from people experiencing as they felt transported into the actual hotels and really explored/engaged with the product. 

HSBC Renminbi

INTEGRATED CAMPAIGN

To help mark China's renminbi becoming the world's most traded currency we created a fully integrated campaign for HSBC. It covered everything from print and digital OOH, interactive banner advertising, digital platforms with rich video content storytelling to internal CRM comms and live data displays.


The main aim was to better highlight and distribute the huge wealth of insight on trading in Renminbi that HSBC held that just wasn't being found or utlised. Rather than completely rebuild the existing platforms they had - which would have cost hundreds of thousands of pounds and caused internal uproar - we simply found more effective ways to get relevant people to it. Targetted advertising, relevant engaging content and intuitive portals were our answer. 

HSBC Renminbi OOH
HSBC Renminbi OOH
Airport OOH launching the HSBC Renminbi campaign
HSBC Renminbi banner ad
HSBC Renminbi banner ad
Interactive targeted banner ad for HSBC Renminbi campaign
HSBC Renminbi insight portal landing page
HSBC Renminbi insight portal landing page
Mobile landing page for HSBC Renminbi insight portal microsite
HSBC Renminbi insight portal
HSBC Renminbi insight portal
Mobile view of HSBC Renminbi insight portal
HSBC Renminbi Stories landing screen
HSBC Renminbi Stories landing screen
HSBC Renminbi Stories landing screen
HSBC Renminbi Stories
HSBC Renminbi Stories
HSBC Renminbi Stories - real accounts of trading in Renminbi
HSBC Renminbi insight portal
HSBC Renminbi insight portal
HSBC Renminbi insight portal
HSBC Renminbi campaign data screen
HSBC Renminbi campaign data screen
HSBC Renminbi campaign data screen at HSBC London offices
HSBC Renminbi campaign internal CRM
HSBC Renminbi campaign internal CRM
HSBC Renminbi campaign internal CRM updates to marketing managers

And the rest...

BRAND  |  INTEGRATED CAMPAIGN  |  DIGITAL PRODUCT  |  SOCIAL  |  PR 

I've worked on so many projects for so many brands it's hard to show them all - so here's a collection of some of my other best bits of work from the past 15 years.


They include work for:


AutoTrader

Butlins

Cineworld

City of London

De Beers

Lucozade

Luxotica

NFU Mutual

Nokia

Premier Inn

Pronamel

Sensodyne

Sir Clive Woodward

AutoTrader Razsor Portal
AutoTrader Razsor Portal
AutoTrader Razsor Portal car dealers platform
Butlins interactive map
Butlins interactive map
Butlins interactive map
City of London website
City of London website
City of London website redesign (Webby nomination)
De Beers corporate website redesign
De Beers corporate website redesign
De Beers corporate website redesign
Lucozade 'I Believe' campaign
Lucozade 'I Believe' campaign
Lucozade 'I Believe' campaign takeover banner suite
Lucozade 'Glucose Powered' campaign
Lucozade 'Glucose Powered' campaign
Lucozade 'Glucose Powered' campaign Life Coach microsite
Luxotica BluRoom intranet
Luxotica BluRoom intranet
Luxotica BluRoom responsive white label intranet platform
Luxotica BluRoom Ray Ban
Luxotica BluRoom Ray Ban
Luxotica BluRoom - Ray Ban employee view
NFU Mutual sales app
NFU Mutual sales app
NFU Mutual sales representative app
Premier Inn Work Buddies social
Premier Inn Work Buddies social
Premier Inn 'Chapman & Steele' campaign - Work Buddies social engagement
Premier Inn Take It Up a Gear
Premier Inn Take It Up a Gear
Premier Inn 'Pedal Squad' campaign - Take It Up a Gear integrated content piece
Premier Inn Get Big Day Ready vending machine
Premier Inn Get Big Day Ready vending machine
Premier Inn 'The Bridesmaids Tale' campaign - Get Big Day Ready vending machine
Premier Inn 'A Great Place to Start' OOH
Premier Inn 'A Great Place to Start' OOH
Premier Inn 'A Great Place to Start' repeatable formats OOH
Premier Inn x Time Out partnership
Premier Inn x Time Out partnership
Premier Inn x Time Out partnership
Pronamel 'A Day in the Life of you Teeth' campaign
Pronamel 'A Day in the Life of you Teeth' campaign
Pronamel 'A Day in the Life of you Teeth' campaign microsite
Sensodyne interactive sensitivity test
Sensodyne interactive sensitivity test
Sensodyne interactive sensitivity test
Sensodyne motion-sensing mobile adverts
Sensodyne motion-sensing mobile adverts
Sensodyne motion-sensing interactive mobile adverts
Coaching platform pilot for Sir Clive Woodward
Coaching platform pilot for Sir Clive Woodward
Coaching platform pilot for Sir Clive Woodward

© Dan Wilkinson 2019